Job Description

We are looking for a results-driven Digital Marketing Manager to lead our online brand presence and generate high-quality student leads. The ideal candidate has hands-on experience running paid campaigns, managing social media, and analysing performance data to continuously improve marketing outcomes across all digital channels.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness and generate qualified student leads.
• Plan, manage, and optimize paid campaigns across Facebook, Instagram, Google Ads, and other digital platforms.
• Oversee the company's social media presence, including content planning, posting schedules, and community engagement.
• Analyze campaign performance data and prepare regular reports on key metrics such as reach, conversions, and cost-per-lead.
• Collaborate with the content and design teams to produce engaging creatives, videos, and landing pages.
• Manage SEO and website optimization efforts to improve organic search visibility and traffic.
• Plan and execute email marketing campaigns to nurture leads through the enrollment funnel.
• Monitor market trends, competitor activity, and emerging digital tools to keep campaigns innovative and effective.
• Manage the digital marketing budget and ensure efficient allocation of spend across channels.
• Coordinate with the counselling team to align marketing campaigns with enrollment goals and seasonal intake periods.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA will be considered an advantage.
• Minimum 5 years of professional experience in digital marketing, with a proven track record of successful campaigns.
• Hands-on experience managing Facebook Ads Manager, Google Ads, and social media analytics tools.
• Strong understanding of SEO, content marketing, and email marketing best practices.
• Excellent analytical skills with the ability to interpret data and translate insights into action.
• Creative mindset with strong copywriting and campaign planning abilities.
• Proficiency with design and scheduling tools such as Canva, Meta Business Suite, or similar platforms.
• Excellent command of both English and Bangla.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Prior experience in the education, consultancy, or services industry is a plus.

Compensation & Benefits

• Competitive and negotiable salary based on experience and qualifications.
• Performance-based incentives and bonuses.
• Two festival bonuses as per company policy.
• Mobile and internet allowance.
• Annual salary review.
• Paid annual leave, casual leave, and sick leave.
• Professional training and career development opportunities.
• Friendly and collaborative working environment.
• Opportunities for career growth and promotion.
• Other benefits will be provided according to company policy.